Storytelling with Video

Your company probably has visionary leadership, compelling products or services, and exceptional customer service.

But does it have a story?

In today’s ultra-noisy marketplace, it’s what your brand needs to cut through and engage the hearts and minds of your audience.

People listen to stories.

Storytelling in business isn’t the only tool in the sales and marketing toolbox, but it’s the most persuasive.

A well-told brand story will elicit emotion, inspire trust, and help make sense of complex information.

Video is now the most effective medium for storytelling in business.

Today’s audiences overwhelmingly choose video because they crave content that is short, engaging, informative, and memorable.

Video is the marketer’s dream format. As well as its ability to entertain and convert, it is also measurable. Data-driven marketers can track and measure audience engagement in a meaningful way.

Video can be used as short, snackable content to attract attention at the top of the proverbial marketing funnel all the way to the emotional boost needed at the point of conversion.

It is especially useful in simplifying complex offerings.

Popular uses for video in business include:

  • Brand stories
  • About videos
  • Training videos
  • Sales videos
  • Product or Service videos
  • Explainer videos
  • Documentary-style videos
  • Case studies and Testimonials

Storytelling is the most engaging and effective way to communicate your message.

Video is a rich, visual medium that packs an emotional punch.

Together they are being used in industries across the B2C and B2B spectrum to:

  • Grow revenue
  • Influence buying decisions
  • Give audiences what they want
  • Help businesses rank higher in search
  • Generate more traffic through websites
  • Increase conversions
  • Reach decision-makers
  • Encourage shares

If you’d like to put video storytelling to work in your business then let’s continue the conversation.

Here’s how to get in touch: