There’s a reason architects create a blueprint before building begins. A lot can go wrong if you start hammering away before designing the project from beginning to end.

In video production, the script is the blueprint and the scriptwriter is your architect.

Getting a great story on to the screen is a structuring process. It’s building the individual scenes that make up the final video.

This process often begins with a sentence or two that describes the basic storyline of the video.

Once approved, this is expanded into a “treatment” - a few paragraphs that describe how the video progresses from the beginning, through the middle, to the end.

This treatment is then structured into a script.

Depending on the style of video, there are different types of scripts that could be developed from the treatment.

Popular formats include:

  • A traditional script with pictures and words to tell the story - when it’s time to record the audio you’ll also need a voiceover script
  • A dialogue script where actors learn the lines and there is visual guidance and stage directions for the director
  • A shooting script where the story is told purely with visuals, music, and graphics
  • An interview script where you ask targeted questions to an interviewee (then tell the story with relevant soundbites from the interview)
  • A list of bullet points for an ‘improvised’ vlog-style video that entertains and informs

A good script will engage your audience at the beginning and keep their attention to the end. This means you’ve entertained them, and they’ll remember you for it.

There must be a smooth and meaningful flow to every shot in every scene for that to happen. Anything that breaks that flow will distract the viewer and they’ll likely click away. Which is a waste of opportunity and money.

Your video is a very public production. A lot of people are going to see it. Take the time to build it well and you’ll be rewarded with positive feedback and genuine interest in what you offer.