Most of your competitors are only just waking up to the incredible power of video in sales and marketing. People buy from people, and video is very much person to person. Below are ideas for videos that will attract and engage your people at different stages of their jounrey into your community.
Video storytelling that gets attention and creates awareness.
Helpful video content to get them through the "Messy Middle" (Google)
Sales-focussed videos that persuade and convert
Videos that help create a great customer experience and build the community